RING OUT THE OLD AND 'KA-CHING' IN THE NEW
3 Sales and Marketing Trends for 2014
It's always an accomplishment to still be standing at the end of another year, but to help you prepare your teams for the New Year, here are three trends that will impact marketing and sales in 2014.
The Positive Power of Performance Measurement: Free Webinar
Understanding performance measurement and its impact on business has become a critical business strategy. A free webinar on why performance measurement should be part of your organization's strategic business initiatives and how to measure performance effectively will be led by Donna Chrobak, Vice President of Loyalty at QuintLoyalty. It has been rescheduled from Jan. 7 to Feb. 18 at 3 p.m. Eastern. Get more information and register HERE.
Sales Enablement: The Cure for What Ails You
With studies showing that up to 80 percent of B2B buyers find their supplier on their own, getting found is just the first step in a process that is all about engaging the prospect long enough to convince and close. Read MORE.
Do you have news to share in SMM Monitor? Please send your news items to Editor Paul Nolan at Paul@SalesandMarketing.com.
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COMPLIMENTARY WHITE PAPERS
Human Touch in the Digital World: Optimizing B2B Lead Generation
Marketers are relying too heavily on technology alone to generate leads, and this fails to provide the human touch. Download this white paper to discover why B2B lead generation still must focus on connecting people and establishing relationships.Follow this link to download the complimentary white paper.
A New and Necessary Approach to Sales Talent Transformation
Value-based solution providers succeed through deep understanding of customers' business models and needs, the ability to develop solutions specific to those needs and the ability to communicate and prove greater value than the alternatives. Follow this link to download the complimentary white paper.
Sales Analytics Solutions Accelerator for Salesforce.com
Learn how to alleviate much of the pain of Salesforce.com reporting and improve sales effectiveness. Also discover how you can grow your analytics by analyzing your Salesforce.com data with other data sources, including Marketo, Netsuite, SAP and others. Follow this link to download the complimentary white paper.